Jonathan DePew

Digital Marketing Strategist

Turning strategy, data, and creativity into measurable growth.
I help businesses turn marketing challenges into opportunities for growth.
With 20+ years of experience spanning sales, leadership, client strategy, and 8+ years focused on digital marketing, I bring a unique perspective to the entire customer journey — from positioning and acquisition to conversion, retention, and revenue.
I build and optimize multi-channel marketing strategies across paid media, SEO, email, content, analytics, websites, and social — using data to understand what is working, identify what isn’t, and find the next opportunity.

Strategy. Data. Creativity. Results.

MORE THAN A MARKETER

Marketing doesn’t exist in a vacuum.

My background in sales and leadership gives me a perspective that goes beyond clicks, impressions, and engagement. I think about the entire business: the customer, the message, the channel, the conversion, and ultimately the revenue.

I’ve worked with businesses across industries to:

Develop digital marketing strategies. Generate and nurture leads.

Build and optimize paid media campaigns.

Improve SEO and organic visibility.

Develop persuasive messaging and content.

Analyze performance and identify growth opportunities.

Find and respond to RFP opportunities. Build relationships between marketing, sales, and customers

Build conversion-focused digital experiences.

Implement analytics and conversion tracking.

Develop client presentations, pitches, and proposals.

WHAT I DO

DIGITAL STRATEGY

I develop integrated marketing strategies that connect business objectives to the channels, messaging, audiences, and tactics needed to achieve them.

Paid Media

Google Ads, Meta, paid social, campaign strategy, audience development, optimization, and performance analysis.

ANALYTICS & ATTRIBUTION

GA4, Google Tag Manager, conversion tracking, cross-domain tracking, e-commerce tracking, reporting, and performance analysis.

SEO & CONTENT

Search strategy, keyword research, website content, persuasive copywriting, and content designed to attract and convert the right audience.

MARKETING TECHNOLOGY

CMS platforms, CRM and marketing automation systems, analytics platforms, tracking infrastructure, and emerging AI tools.

GROWTH & DEMAND GENERATION

I connect marketing activity to business outcomes — generating demand, improving conversion, and finding opportunities to grow.

Analytics → Insight → Strategy → Action

★★★★★

Building Better Digital Experiences

From websites and landing pages to messaging and conversion paths, I look at the entire digital experience through the eyes of the customer.

I’ve worked with CMS platforms, developed websites, refined messaging, and looked for the friction points that keep prospects from taking the next step.

★★★★★

From Opportunity to Pitch

Marketing isn’t always about executing someone else’s strategy.

I’ve identified RFP opportunities, researched prospects, edited and reviewed pitches, developed messaging, and designed pitch decks that turn complex business challenges into compelling stories.

★★★★★

When Marketing Meets Sales

My background in sales fundamentally shapes how I approach marketing.

I understand that generating traffic isn’t the goal.

Generating the right opportunities is.

That means understanding the audience, the offer, the sales process, and what happens after the click.

THE TOOLBOX

Paid Media
Google Ads • Meta • TikTok

Search
SEO • Keyword Strategy • Search Marketing

CRM & Automation
HubSpot • Marketo • Pardot

Project Management
ClickUp • Asana • Basecamp

Analytics
GA4 • Google Tag Manager • Conversion Tracking • Reporting

Web
CMS Management • WordPress • Wix Studio

AI & Emerging Technology
AI-powered advertising • AI tools • Marketing automation

A LITTLE MORE ABOUT ME

I’m a marketer, strategist, salesperson, problem solver, and lifelong learner.

I’m constantly experimenting with new technologies and looking for better ways to solve problems.

When I’m away from marketing, you’ll usually find me playing guitar, spending time with my family, or finding the next thing I want to learn.

Because curiosity is probably the most useful skill I’ve developed.